Professional background

Passionate about objectively great products and problems worth solving.

I’m currently the founder of Ascendable, making missions manifest, helping ambitious founders create the best possible products. I’m a product design leader 🚀 with 23 years hands-on commercial experience, working for businesses from micro-, right up to PLCs.

Most of my experience has been in Enterprise SaaS, but also with local and national brands such as The AA, Stella Artois, Tesco, Hotel Chocolat, etc. I have been in leadership roles for 9 years. Previously Head of Design & Research, EU Amazon Payment Products. Before that, Head of UX, and Head of Product, at a FTSE 250 business.

I’ve had a significant exposure to Data Science (incl. ML and AI) and I’m passionate about combining Qualitative (Human-centred Design, ISO 9241-210:2019) with Quantitative (statistical data science, ISO 20252:2019) research.

Elsewhere on the internet

Amazon Credit Card in UK & Germany 🔒

Relaunching and reimagining the credit card experience

As Head of Product Design & Research in

2020-2023

(36 months) for Amazon

Branding Information Architecture Interaction Design Leadership UI Design User Research

I was the Design Leader during the RFPs for new Co-Brand Credit Cards in the UK and Germany (2020 – 2024). I drove these projects the Product Design and User Research Stakeholder for the Design chapter, working with Senior Stakeholders across bidding businesses, and finally Barclaycard (UK), and Zinia by Santander (DE).

The scope of my involvement included proposition and features design, naming and branding, visual identity (card, digital, print), copywriting, information architecture across Web (Mobile & Desktop) and Native Apps, End-to-end Prototyping (Marketplace, Application, Management, Wallet experiences), primary user research, market research, usability and evaluation. The scope also included some agency support, commissioned by Barclays and by Amazon.

See live: Amazon.co.uk, and Amazon.de. Press releases from Barclaycard, Amazon Corporate, MoneySavingExpert, Santander launch announcement, coverage of Santander and Barclays launch in Germany (FintechTimes).

The full story of my work and the details are therefore commercially sensitive and redacted for the public.