Some people see things as they are, and ask why. I dream of things that never were, and ask why not.
I’m Jamie Acutt
Everything that's ever been designed was designed by someone for someone. Design is principally a human-centred activity.
The search for evidence is essential. I seek the most appropriate evidence for grounding my work, albeit qualitative and quantitative.
Design is about imagined alternatives. All design is experimenting to find better, then reducing the gap between the imagined and current reality.