I’m Jamie Acutt
Designer Author Researcher Developer Leader

Some people see things as they are, and ask why. I dream of things that never were, and ask why not.

Approach

Human-centred

Everything that's ever been designed was designed by someone for someone. Design is principally a human-centred activity.

Evidence-led

The search for evidence is essential. I seek the most appropriate evidence for grounding my work, albeit qualitative and quantitative.

Ideal-oriented

Design is about imagined alternatives. All design is experimenting to find better, then reducing the gap between the imagined and current reality.

Some of my proudest achievements

Father to 4 incredible girls

Author of 7 Non-fiction books, 37 academic papers (top 2% on Academia.edu)

Drove 750,000 app downloads in 1 year, for a major bank

Trained over 10,000 employees in 1 month, for a major bank

Won 3 high-profile awards, for my work on digital tranformation

Discovered 2 very significant, and previously unknown, Medieval Manuscripts