Professional background

Passionate about objectively great products and problems worth solving.

I’m currently the founder of Ascendable, making missions manifest, helping ambitious founders create the best possible products. I’m a product design leader 🚀 with 23 years hands-on commercial experience, working for businesses from micro-, right up to PLCs.

Most of my experience has been in Enterprise SaaS, but also with local and national brands such as The AA, Stella Artois, Tesco, Hotel Chocolat, etc. I have been in leadership roles for 9 years. Previously Head of Design & Research, EU Amazon Payment Products. Before that, Head of UX, and Head of Product, at a FTSE 250 business.

I’ve had a significant exposure to Data Science (incl. ML and AI) and I’m passionate about combining Qualitative (Human-centred Design, ISO 9241-210:2019) with Quantitative (statistical data science, ISO 20252:2019) research.