Some people see things as they are, and ask why. I dream of things that never were, and ask why not.
I’m Jamie Acutt
Leader
Author
Researcher
Speaker
Approach
Human-centred
Everything that's ever been designed was designed by someone for someone. Design is principally a human-centred activity.
Evidence-led
The search for evidence is essential. I seek the most appropriate evidence for grounding my work, albeit qualitative and quantitative.
Ideal-oriented
Design is about imagined alternatives. All design is experimenting to find better, then reducing the gap between the imagined and current reality.