I help organizations think bigger, challenge the status quo, and create exceptional customer experiences
Professional background
Passionate about objectively great products and problems worth solving.
I’m currently the founder of Ascendable, making missions manifest, helping ambitious founders create the best possible products. I’m a product design leader 🚀 with 21 years hands-on commercial experience, working for businesses from micro-, right up to PLCs.
Most of my experience has been in Enterprise SaaS, but also with local and national brands such as The AA, Stella Artois, Tesco, Hotel Chocolat, etc. I have been in leadership roles for 7 years. Previously Head of Design & Research, EU Amazon Payment Products. Before that, Head of UX, and Head of Product, at a FTSE 250 business.
I’ve had a significant exposure to Data Science (incl. ML and AI) and I’m passionate about combining Qualitative (Human-centred Design, ISO 9241-210:2019) with Quantitative (statistical data science, ISO 20252:2019) research.
Elsewhere on the internet
Product
leader
disruptor
researcher
speaker
Approach
Human-centred
Everything that's ever been designed was designed by someone for someone. Design is principally a human-centred activity.
Evidence-led
The search for evidence is essential. I seek the most appropriate evidence for grounding my work, albeit qualitative and quantitative.
Ideal-oriented
Design is about imagined alternatives. All design is experimenting to find better, then reducing the gap between the imagined and current reality.
Core Skills
User Research
Ideation
Product Management
Front-end Development
Some of my proudest achievements
Father to 4 incredible girls
Author of 8 Non-fiction books, 37 academic papers (top 2% on Academia.edu)
Drove 750,000 app downloads in 1 year, for a major bank
Trained over 10,000 employees in 1 month, for a major bank
Won 3 high-profile awards, for my work on digital tranformation
Discovered 2 very significant, and previously unknown, Medieval Manuscripts
