Professional background

A cross-functional, multi-disciplinary, product design leader with 21 years hands-on commercial experience, working for businesses from micro-, right up to PLCs. Most of my experience has been in Enterprise SaaS, but also with local and national brands such as The AA, Stella Artois, Tesco, Hotel Chocolat, etc. I have been in leadership roles for 7 years. Previously Head of Design & Research, EU Amazon Payment Products. Before that, Head of UX, and Head of Product, at a FTSE 250 business.

I’ve had a significant exposure to Data Science (incl. ML and AI) and I’m passionate about combining Qualitative (Human-centred Design, ISO 9241-210:2019) with Quantitative (statistical data science, ISO 20252:2019) research.

Elsewhere on the internet

The extended designer, and the design machine
The Extended Designer spends less time making products, and more time making progress.

AI, Design,

The extended designer, and the design machine The Extended Designer spends less time making products, and more time making progress.

The extended designer, and the design machine
The Extended Designer spends less time making products, and more time making progress.