Passionate about objectively great products and problems worth solving.
I’m currently the founder of Ascendable, making missions manifest, helping ambitious founders create the best possible products. I’m a product design leader 🚀 with 21 years hands-on commercial experience, working for businesses from micro-, right up to PLCs.
Most of my experience has been in Enterprise SaaS, but also with local and national brands such as The AA, Stella Artois, Tesco, Hotel Chocolat, etc. I have been in leadership roles for 7 years. Previously Head of Design & Research, EU Amazon Payment Products. Before that, Head of UX, and Head of Product, at a FTSE 250 business.
I’ve had a significant exposure to Data Science (incl. ML and AI) and I’m passionate about combining Qualitative (Human-centred Design, ISO 9241-210:2019) with Quantitative (statistical data science, ISO 20252:2019) research.
This project was intended to redesign, and to an extent, reimagine the experience for an existing product. The team had managed and used this tool for around 6 years at this point, and it was in need of some visual (UI) design. There was limited time and budget to implement significant User Research or Human-centred Design, so the project remained only a UI refresh.
