A type of system that reduces the difference between a current state and a goal state, whilst there remains a deficit. An example of this is a thermostat (regulation of external temperature), or a refrigerator (regulation of internal temperature), which works to maintain a variable (the temperature). The less obvious Negative feedback loops are found in Businesses maintaining product-market fit. The activity of adjusting to fit is called ‘Adaptation’. (See also ‘Adaptation’).
Professional background
A cross-functional, multi-disciplinary, product design leader with 21 years hands-on commercial experience, working for businesses from micro-, right up to PLCs. Most of my experience has been in Enterprise SaaS, but also with local and national brands such as The AA, Stella Artois, Tesco, Hotel Chocolat, etc. I have been in leadership roles for 7 years. Currently Head of Design & Research, EU Amazon Payment Products. Previously Head of UX, and Head of Product, at a FTSE 250 business.
I’ve had a significant exposure to Data Science (incl. ML and AI) and I’m passionate about combining Qualitative (Human-centred Design, ISO 9241-210:2019) with Quantitative (statistical data science, ISO 20252:2019) research.