A category of System, by the composition of the elements it contains. An abstract system is not defined by tangible or physical elements, but rather sets of concepts, theories, principles etc.
Professional background
A cross-functional, multi-disciplinary, product design leader with 21 years hands-on commercial experience, working for businesses from micro-, right up to PLCs. Most of my experience has been in Enterprise SaaS, but also with local and national brands such as The AA, Stella Artois, Tesco, Hotel Chocolat, etc. I have been in leadership roles for 7 years. Currently Head of Design & Research, EU Amazon Payment Products. Previously Head of UX, and Head of Product, at a FTSE 250 business.
I’ve had a significant exposure to Data Science (incl. ML and AI) and I’m passionate about combining Qualitative (Human-centred Design, ISO 9241-210:2019) with Quantitative (statistical data science, ISO 20252:2019) research.