Professional background

Passionate about objectively great products and problems worth solving.

I’m currently the founder of Ascendable, making missions manifest, helping ambitious founders create the best possible products. I’m a product design leader 🚀 with 23 years hands-on commercial experience, working for businesses from micro-, right up to PLCs.

Most of my experience has been in Enterprise SaaS, but also with local and national brands such as The AA, Stella Artois, Tesco, Hotel Chocolat, etc. I have been in leadership roles for 9 years. Previously Head of Design & Research, EU Amazon Payment Products. Before that, Head of UX, and Head of Product, at a FTSE 250 business.

I’ve had a significant exposure to Data Science (incl. ML and AI) and I’m passionate about combining Qualitative (Human-centred Design, ISO 9241-210:2019) with Quantitative (statistical data science, ISO 20252:2019) research.

Elsewhere on the internet

Amazon BNPL 🔒

Launching new payment methods across Europe

As Head of UX Design in

April 2020 to March 2021

(11 months) for Amazon

Branding Copywriting Interaction Design Prototyping Stakeholder Management Team Management UI Design User interviews UX Strategy

I was the Design Leader during the RFPs for new BNPL products in the UK and Germany (2020 – 2023). I drove these projects the Product Design and User Research Stakeholder for the Design chapter, working with Senior Stakeholders across bidding businesses, and finally Barclays (UK), and Barclays (DE).

The scope of my involvement included:

Product Brand
1. proposition and features design,
2. naming and branding,
3. visual identity (digital, print),
4. copywriting,
Information architecture across
1. Web (Mobile & Desktop) and
2. Native Apps,
End-to-end Prototyping
1. Marketplace,
2. Application,
3. Management,
4. Wallet experiences
primary user research,
market research,
usability and evaluation.

The scope also included some agency support, commissioned by Barclays and by Amazon.
The full story of my work and the details are therefore commercially sensitive and redacted for the public.

Live on Amazon.co.uk

Live on Amazon.de (BNPL By Barclays | Financing)

Live on Amazon.fr (Single product | Combined)

Live on Amazon.es (Credit Line)