Any state of a system with a deficit of information. The reduction of uncertainty is directly correlated to the introduction of information.
Professional background
Passionate about objectively great products and problems worth solving.
I’m currently the founder of Ascendable, making missions manifest, helping ambitious founders create the best possible products. I’m a product design leader 🚀 with 21 years hands-on commercial experience, working for businesses from micro-, right up to PLCs.
Most of my experience has been in Enterprise SaaS, but also with local and national brands such as The AA, Stella Artois, Tesco, Hotel Chocolat, etc. I have been in leadership roles for 7 years. Previously Head of Design & Research, EU Amazon Payment Products. Before that, Head of UX, and Head of Product, at a FTSE 250 business.
I’ve had a significant exposure to Data Science (incl. ML and AI) and I’m passionate about combining Qualitative (Human-centred Design, ISO 9241-210:2019) with Quantitative (statistical data science, ISO 20252:2019) research.